Throwback Thursday: Nickelodeon Magazine. Please.
“I bet everyone who used to watch Nick everyday like I did can still recite this whole commercial by heart.” You couldn’t ask for a better description for this week’s Throwback Thursday ad. First...
View ArticleThrowback Thursday: Pizza Hut & Ninja Turtles
Baseball and pizza. Show a 4-year-old me those two things and you’ve instantly got my attention. Now, the Peter, Paul and Mary didn’t really do much for me back then, but hey, it worked for this Pizza...
View ArticleThrowback Thursday: Gotta Have My Pops
Gotta have my pops. Not the call to action you’ve come to expect in a television commercial, but rather a declarative statement. The hidden context in that proclamation being, “Corn Pops are so good,...
View ArticleThrowback Thursday: Caught Up In The Crossfire
Lightening, surfing, leather jackets and hair metal. Did Milton Bradley go Inception on me as a child to create an ad that spoke directly to me? Much to my dismay, my research prior to writing today’s...
View ArticleThrowback Thursday: ‘Wreck-It Ralph’& Marketing With Nostalgia
“Despite nostalgia’s bittersweet rap and the oft-heard advice to live in the moment, studies suggest that the occasional detour down memory lane can give your spirits a significant lift,” says Marina...
View ArticleThrowback Thursday: Pepsi’s New Generation
The rivalry between Coca-Cola and PepsiCo has been played out in the public eye for more than 30 years. The battle for soft drink superiority, dubbed the Cola Wars, reached its peak in the 1980s with...
View ArticleThrowback Thursday: Salute to the Freshmaker
The brainchild of Dutch brothers Michael and Pierre van Melle, Mentos have been making mouths fresh since 1948. But when the Brothers van Melle began advertising their delicious, chewy mints on...
View ArticleThrowback Thursday: Pizza Hut’s Pizza Head
A second grade art project or a horrible amalgamation created by a partnership between Dr. Moreau and Little Caesar? Actually, the humanoid in the photo above is part of a 90s ad campaign. *Scratches...
View ArticleThrowback Thursday: Chef Boyardee Feeds the Need
This impressive spot comes to us courtesy of Chef Boyardee. In line with the common 90s trope, we have the disheveled teen as our hero and the overbearing authority figure as our antagonist. Thanks to...
View ArticleThrowback Thursday: BK Ratch Tech
Growing up an archetypal husky youth in the 90s, there were only a handful of items that could help me compensate for my lack of savoir-faire in kickball and capture the flag. In 1993, a pair of BK...
View ArticleThrowback Thursday: Game Boy
Before the age of smartphones and iPads, predating even the old-school iPod, there was the original hand-held tech that distracted an entire generation of tweens and teens – the Nintendo Game Boy. The...
View ArticleThe Marketing Power of Nostalgia
I was driving in my car, listening to the ‘90s Pop station on Pandora when suddenly I heard a familiar voice yell, “EVERYBODY DANCE NOW,” followed by the catchy beat of C + C Music Factory’s...
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